"How are you?" A frequently asked question in our society. The reply is usually something along the lines of "Fine, thank you!" But are you really fine? Are we?
The scientifically researched and backed campaign "ABC For mental wellness" highlights the importance for human beings of all ages to be a part of a community to maintain a state of mental wellness and general wellbeing.
"It's just as important to do something for your mental wellness as your physical wellness to live a long and healthy life. To belong in a group, to feel accepted and part of something greater is natural for us. Act, belong, commit! "
Henrik Sorensen is the photographer and creative force behind this campaign. Here is his take on the unconventional campaign:
"I like the idea of doing a campaign that puts a spotlight on an important cause and health supporting matter. Hopefully a book about the subject matter will emerge next year".